PLU labels built for clear produce identification.
WD Labels produces compact roll labels for produce identification, PLU information and changing product data. Label dimensions, readable artwork, application surface and any barcode or QR-code requirements should be planned together.
Compact identification across produce and packing programs.
PLU and produce labels can support growers, packing houses, distributors and retail programs across varied packages, products and varieties.
Fresh fruit & vegetables
Compact identification formats planned around the product, package and available label area.
Packing-house programs
Roll labels that support product, grower, packer, variety or changing operational information.
Produce containers & packs
Identification labels for clamshells, bags and other suitable produce packaging formats.
Retail produce programs
Consistent layouts that can accommodate different products, varieties, SKUs or PLU information.
Grower & packer identification
Produce labels that bring fixed artwork and changing identification information together.
Small labels require careful decisions.
A limited printable area needs a clear hierarchy. Dimensions, contrast, artwork simplicity and the space reserved for changing information should be resolved before production.
- Readable information
- Keep essential product and PLU information legible within the finished label size.
- Codes & contrast
- Barcode or QR-code size, contrast and clear space should be considered in the layout.
- Variable fields
- Allow predictable room for the longest values and representative changing records.
- Application surface
- Plan dimensions and shape around the produce package or other verified application surface.
Match the construction to the surface and workflow.
Produce packaging, label size, handling, temperature, environment, print requirements and application method all inform the construction. Direct-to-produce use should be discussed as a specific application rather than assumed.
Read the material guide- Surface
- Identify whether the label is intended for produce packaging or another confirmed application surface.
- Environment
- Describe handling, temperature and moisture conditions that the label may encounter.
- Application
- Confirm whether labels are applied by hand or through equipment and how rolls need to be supplied.
- Print quality
- Finished dimensions, artwork and changing data should support the required readability.
Changing product information is central to the job.
A single label format may need to accommodate PLU numbers, grower or packer information, product varieties, barcodes, QR codes, sequential values or other changing data. Organized source files and representative records help establish the layout.
Read the variable-data guide Explore clamshell labels- 01PLU numbers
- 02Barcodes and QR codes
- 03Grower or packer information
- 04Sequential or changing data
- 05SKUs, products and varieties
A clear checkpoint before production.
Artwork and source data are reviewed with the finished size and production requirements in mind. The proof shows the layout and representative variable information before approval.
- SupplyProvide artwork, label dimensions and an organized file containing the PLU or changing data.
- Review & set upWe review production requirements and prepare the layout for fixed and variable information.
- ProofA proof provides the checkpoint for artwork, placement and representative data.
- ApproveProduction begins after the proof, data direction and specifications are approved.
Typical production: 3 business days after proof approval.
This describes normal production timing after the proof, specifications and data setup are approved—not the complete project timeline. Artwork preparation, data review and approval happen before production begins.
Program details make the quote more useful.
Share the produce, package or application surface along with the label format and changing information. If a material has not been selected, describe the environment and application method.
Start a PLU label project- 01Finished label dimensions
- 02Required quantity
- 03Number of varieties or SKUs
- 04PLU numbers
- 05Barcode or QR-code requirements
- 06Other changing-data requirements
- 07Application surface or packaging
- 08Material preference, if known
- 09Artwork and data-file status
- 10Roll or application requirements